Cindy Rentala

Founder, Chief Executive Officer & Board Chair


As a FinTech payments professional at Visa, Cindy is responsible for building global fundamentals of Visa Direct, which enables faster payments to cardholders around the world.  Previously, Cindy led strategy and planning for prepaid products and was the head of Small Business Debit.  Prior to joining Visa in 2004, Cindy held various marketing, product and finance positions with Schwab, American Express, Coopers & Lybrand and Salomon Brothers. Cindy received her bachelor’s degrees from the College of Arts and Sciences and the Wharton School at the University of Pennsylvania (UPenn) and later returned to Wharton to receive her MBA.  Cindy met her husband at the University of Pennsylvania and they have two children.

As a first-generation, low-income (FGLI) graduate, Cindy is passionate about helping FGLI students achieve higher education and success in their careers. She has mentored many FGLI students over the years. In early 2018, Cindy founded Rise First to use web and emerging technologies to serve more FGLI students. Rise First is also designed to be built for and by FGLI students, allowing them to hone real-life business skills. Cindy is constantly inspired by the students she is working with and believes that together as a community we can help many FGLI students achieve professional and personal success.